Keep your site focused — spot topical drift and fix the pages pulling you off-center
Run a scan and get a prioritized fix list: drifting pages, internal link mismatches, and the best linking opportunities to tighten topical structure.
- Drift score + why (content, intent, links)
- Internal link mismatch list (context ↔ destination)
- Linking opportunities between true semantic neighbors
What signals do you use (and what does “drift” mean)?
Your rankings aren’t “stuck” — your site loses focus
The Problem
Over time, topical drift erodes topical cohesion: content clusters spread, internal links contradict each other, and your strongest pages stop reinforcing a single, focused semantic center.
The Consequence
CTR drops, rankings soften, and internal links start contradicting each other — even when “SEO basics” look fine.
The Fix
Measure drift using semantics + demand (GSC), then fix the pages and links that are pulling the site off-center.
Focus + outliers + signal agreement
Site Focus
Are your pages reinforcing one clear topical center — or spreading into too many neighborhoods?
Outlier Pages
Which URLs drift far from your core cluster and quietly dilute relevance across the site?
ABC Agreement
Drift is highest when Anchors, Body content, and Click/query reality disagree. We flag the mismatches and tell you what to fix first.
A drift report you can actually act on
Prioritized checklist
Exactly what to fix first — and why each page is flagged.
Internal link mismatch
Find links where context implies one topic but the destination is another.
Interactive radial map
Explore clusters, outliers, and drift zones visually — export as PNG.
Intent grounding (GSC)
See when query reality shifts away from what the page was built to satisfy.
Clustering + neighborhoods
Find overlap/cannibalization and true semantic neighbors for better linking.
Exports
CSV/JSON for drift pages, clusters, link mismatches, and opportunities.
Everything you need to spot drift and fix it fast
Interactive Radial Map
Zoom, filter, and explore your site's topical structure. Export as PNG for clients/teams. Customizable colors, sizes, and angles.
Per-page Drift Score
Find URLs drifting away from their cluster and from their intent profile. Fixed thresholds: ≤0.3 Core, 0.3-0.5 Focus, 0.5-0.7 Expansion, ≥0.7 Peripheral.
Intent Alignment (GSC)
See which pages are ranking for queries they weren't built to satisfy. Ground drift in real query demand.
Semantic Clustering
Automatically group pages by semantic similarity (K-means) to reveal hubs, overlaps, and cannibalization.
UMAP Semantic Projection
High-dimensional embeddings projected to 2D to visualize semantic neighborhoods (layout aid). Similarity and scoring are still calculated in the original embedding space.
Internal Link Mismatch
Catch links where the context (anchor + surrounding text + container) points to the wrong semantic neighborhood.
Linking Opportunities
Discover pages that are semantically similar (close in embedding space), with UMAP used to visualize neighborhoods and surface candidates. Strengthen topical authority with contextual internal links.
Actual & Normalized Distances
Track absolute distance improvements (actual) or rank pages within a scan using normalized (0–1). See if fixes reduce semantic drift.
Track Improvements
With actual distance mode, measure whether your fixes reduce drift. Page goes from 0.680 → 0.485 = 28% improvement.
Prioritized Action Plan
A checklist of fixes you can implement now: re-center content, fix anchors, add links between similar pages, consolidate overlaps.
CSV/JSON Exports
Export drift data, cluster membership, link mismatches, UMAP coordinates, and linking opportunities for further analysis.
Unlimited Scans (fair use)
Scan weekly during projects, test fixes with before/after scans, or track improvements over time. No artificial monthly limits.
3 easy steps to get your drift report
Connect your site
Provide a sitemap URL and connect GSC (recommended) to ground drift in real queries.
We measure drift + mismatch
Clean content, build embeddings, analyze link context, cluster pages, map the site.
Get your checklist
Prioritized fixes you can implement now (and rerun monthly as drift evolves).
Free beta access (available now)
No credit card. Unlimited scans (fair use). Up to 500 pages per site while we improve the product with testers.
- Unlimited scans (fair use)
- Drift score + “why” per page
- Internal link mismatch detection
- Clustering + map visualization
- Linking opportunities + exports
Quick answers
The 5 questions that matter most before you run your first scan.
Don’t let your best pages drift off-topic
Run a free beta scan and get a prioritized checklist to stabilize rankings and improve internal link signals.